The 4G surge was primarily led by Samsung and Lenovo together accounting for more than half of 4G volumes. The 4G handset shipments spiked to 13.9 million units accounting for more than half of the market in the fourth quarter of 2015, the firm said, adding that shipments from much awaited Reliance Jio started pouring in the fourth quarter, incrementally contributing to a fast growing LTE share in India.
During the calendar year 2015, vendors shipped 25.6 million smartphones, up 15.4 percent from 22.2 million units for the same period last year. Full calendar year 2015 grew 28.8 percent to 103.6 million units, positioning India as one of the fastest growing smartphone market in Asia Pacific, IDC said.
During the quarter, Korean handset major Samsung bolstered its market leadership with marginal sequential growth. It had a higher share gain in the quarter accounting for 26.8 percentage share of shipments.
IDC said that Samsung's J-series led the show for the vendor contributing to over 2/3rd of its total shipments.
Home-bred handset maker Micromax's shipments fell 12.1 percent year-over-year and 23.5 percent over previous quarter, even as it managed to maintain the second position with 14.1 percent share in quarter.
IDC said that Micromax is facing tremendous competition from both home-grown and China-based vendors at different price points under US$200. The vendor's share of 4G smartphones increased to 27 percent, leading the LTE shipments amongst home-grown vendors.
During the quarter, Lenovo including Motorola pipped Intex to acquire the third position with a market share of 11.6 percent. Lenovo shipments almost tripled year-over-year in the quarter. It s focus towards offline channels plus an array of new launches helped the vendor to drive its share upwards registering a healthy 10.8 percent sequential growth in shipments, IDC said
Even though Intex fell to the fourth position, its shipments grew 40.9 percent in 2015 Q4 over the same period last year.
Lava with a healthy 20 percent year-on-year growth continued to manage its place in the top five in highly cluttered Indian smartphone market.
"The online share of smartphone shipments continued to ramp further as 2015 Q4 saw online mega sales from major e-tailers like Flipkart, Snapdeal and Amazon," Karthik J, Senior Market Analyst, Client Devices, said.
Online share spiked to 37.3 percent in 2015 Q4, growing 2.5 times over the same period last year with almost half of the contribution coming from online exclusive models.
As the smartphone market in China begins to slow down, most vendors including Chinese players are now looking for avenues to leverag e on India's growth potential.
The online channel negates the need to set up a complex distribution network to reach target customers. Hence, it provides an easy medium for Chinese vendors to enter the Indian smartphone market. However, most of these vendors are also looking at expanding their offline presence to gain further share in the India market, IDC said.
Chinese vendor's smartphone shipment spiked with 71 percent growth in the fourth quarter over last year.
Jaipal Singh, Market Analyst, Client Devices said, "Good quality, big discounts by e-tailers and higher specification at lower prices are few key factors for which Chinese smartphones are preferred over others especially in US$100-300 price band."
Almost 1 in 2 smartphones shipped in 2015 Q4 were locally manufactured or assembled in India.
"We expect this to increase further as more vendors are likely to join this bandwagon to benefit from subsidies and be more price competitive" Singh said.< /p>
Amongst the locally manufactured handset, Samsung led with the highest shipments followed by the Home-grown vendors.
Source: Samsung, Lenovo help 4G smartphone shipments surpass 3G volumes in Q4 in India: IDC
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