65% of smartphone users installed a new app during May

The increasing importance of mobile devices means people are still looking for new apps each month, and aren't being overcome by app overload. According to App Annie's latest research, more than 65% of smartphone users downloaded an app during May.

App Annie examined app usage in a variety of countries, including the U.S., the U.K., China, Japan, and India. It found that more than half of all users installed two or more apps during the month. In China and South Korea, more than 30% of users installed four or more apps.

Time spent in apps is increasing

Because people are still downloading apps each month, the time spent using apps is also increasing. The data shows Asia Pacific as being the current leader in time spent — more than 750 billion hours in total during 2016 — and accelerating way beyond other regions over the coming years. It's predicted time spent in apps in the APAC region will reach an astonishing 3.5 trillion hours by 2021.

In its 2017 Consumer App Spotlight report, App Annie says:

"On the whole, people are still looking for new apps to add to their arsenal. As mobile becomes more central to more industries, users will continue to be open to integrating new apps into their lives."

Source: 65% of smartphone users installed a new app during May