The Android smartphone market has become incredibly competitive not only from the likes of Samsung, but also Chinese players like Huawei and Oppo stepping up their game. HMD will be hoping to differentiate itself through some of its unique features, especially as it launches ahead of the Samsung Galaxy Note 8 and next generation iPhones.
"It is very clear that HMD Global needs to position Nokia branded devices as an alternative option for consumers who don't want the expense of a top of the line iPhone or Samsung Galaxy device," Ben Wood, chief of research at CCS Insight, told CNBC by email.
"Nokia remains a widely recognized mobile phone brand and HMD needs to capitalize on that as quickly as possible. The Nokia 8 is another important milestone as the company adds breadth to its portfolio of devices in an effort to broaden its appeal to consumers."
The company said its initial smartphones are performing well. In India, the Nokia 6 device received over 1 million registrations on Amazon of people interested in the handset. Seiche said HMD is confident it can meet the demand for its phones, despite being a young company.
"We have significantly ramped up our supply, however, we are still catching up with the demand but we feel that is a positive thing as it helps to sustain the momentum," Seiche told CNBC.
Source: Nokia 8 launch: HMD Global unveils $702 flagship Android smartphone
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