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The age of the smartphone could be coming to a close, researchers have found.
According to a new forecast from the International Data Corporation (IDC ), 2015 will be the first full year of single-digit worldwide growth for the smartphone industry.
IDC predicts worldwide smartphone shipments will grow 9.8% in 2015 to a total of 1.43 billion units.
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IDC says worldwide shipments will grow just 9.8% in 2015 to 1.43 billion units, making 2015 the first full year of single-digit worldwide growth for the smartphone industry.
'With the smartphone market finally slowing to single-digit growth, maintaining momentum will depend on several factors,' said Ryan Reith of IDC
'The main driver has been and will continue to be the success of low-co st smartphones in emerging markets.
'This, in turn, will depend on capturing value-oriented first-time smartphone buyers as well as replacement buyers.
'We believe that, in a number of high-growth markets, replacement cycles will be less than the typical two-year rate, mainly because the components that comprise a sub-$100 smartphone simply do not have the ability to survive two years.
'Offering products that appeal to both types of buyers at a suitable price point will be crucial to maintaining growth and vendor success.'
The slower growth is expected to intensify slightly over the 2015-2019 forecast period and is largely attributed to lower shipment forecasts for Windows Phone as well as 'alternative platforms' (phones running operating systems other than Android, iOS, and Windows Phone).
China has been the focal point of the smartphone market in recent quarters as its economic slowdown has dampened worldwide growth due to the sheer size of the market.
However, says China has largely become a replacement market.
As a result, shipment growth in China is only forecast to be in the low single digits.
The Middle East & Africa (MEA) region will see the highest grow th in 2015 with shipments expected to increase nearly 50% year over year, surpassing 'hot growth' markets like India and Indonesia.
'As shipment volumes continue to slow across many markets, consumers will be enticed by both affordable high-value handsets as well as various financing options on pricier models,' said Anthony Scarsella , Research Manager with IDC's Mobile Phones team.
HOW THE OPERATING SYSTEMS WILL FAREAndroid's market share is expected to grow slightly from 81% in 2015 to 82% over the forecast period.
Despite numerous attempts by 'alternative platforms' to enter the market, none have proved successful.
IDC fully expects some form of Android to hold a dominant share of the smartphone OS space for the foreseeable future.
IDC has raised its 4Q15 iPhone numbers by 7.6% based on continued consumer demand for the 6(+) and S6(+) lineups, as well as smooth supply chain foresight.
The market share forecast for iOS is expected to remain around 14-15% annually, with clear spikes around product launches.
Despite all the effort Microsoft has put into the launch of Windows 10, IDC does not expect Microsoft's share of the smartpho ne OS market to grow much over the coming years.
'Vendors will look to push device financing and trade-in options across many of the developed markets as growth in these markets is expected to primarily come from replacement purchases and second devices.
'Apple has taken the lead with its iPhone Upgrade Program, and several other vendors are expected to implement similar plans in the months ahead. These plans could represent the most effective way to get flagship devices into the hands of consumers while speeding up the upgrade cycle through trade-in and incentives.'
Source: Is the smartphone age OVER? Analysts say 2015 will be the first full year of single-digit worldwide growth
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