"This is first (handset) we are launching TCL brand mobile phone anywhere in world. It indicates our seriousness for India market. We expect 10% market share and be among top 5 vendors in 4G segment of India by 2018," TCL India regional director Praveen Valecha said.
TCL 560 comes with Android 6.0 Marshmallow out-of-the-box and is powered by 32-bit quad-core processor. The smartphone is backed by 2GB RAM and has 16GB storage, expandable up to 32GB.
The all-new TCL smartphone sports a 5.5 inch (1280x720) HD IPS display, fully laminated with oleophobic coating. On camera front, there's 8MP camera at the back with LED flash and 5MP front camera with flash.
The Shenzhen Stock Exchange listed firm has been selling Alcatel brand phones in India.
Val echa said TCL will continue selling Alcatel brand but TCL brand smartphones will only cater to 4G segment.
"TCL smartphones with 4G features while Alcatel will cater to 2G, 3G and 4G segment. We will sell TCL only online through Amazon . By 2018, we are expect to be among top 5 online vendors too," Valecha said.He said the company will invest heavily in digital advertising to increase its visibility. "We are also looking at bundling our smartphones with telecom operators. TCL 560 comes with 1GB bundled data pack from Idea Cellular. Our customers will get 1GB 4G data free on Idea Network and wherever 4G is not available 3G or 2G data will be given," Valecha said. TCL 560 will go on sale at Amazon from July 5. "This calendar year we plan to launch three more smartphones. They will be accompanied by smart wearables , virtual reality products. The smartphones will be in range of Rs 8,000-18,000. There will be metallic designs etc," Valecha said.He said TCL is evaluating manufacturing its mobile phones in India but it is at very initial stage.
Source: TCL eyeing 10% share in India's 4G smartphone market by 2018
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