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Oppo, Vivo lead in China; Xiaomi slips because of lack of innovation Xiaomi, touted as the Apple of China, slipped to fourth spot in 2016 as the demand for its smartphones declined 22 percent annually in the country.
The key reason for the decline was Xiaomi's rivals racing ahead with key features, innovation, bigger marketing budgets and wider online and offline distribution channel during the year. Huawei, Oppo and Vivo emerged as clear winners with Oppo and Vivo registering significant growth.
The demand for smartphones in China remained healthy during the fourth quarter of 2016. Only five brands registered healthy growth during the full year. Oppo, Huawei, Vivo, Meizu and Gionee drove the majority of the volume, capturing a combined 58 percent of the total Chinese smartphone market.
Source: Oppo, Vivo lead in China; Xiaomi slips because of lack of innovation
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