AirAsia has launched a smartphone app created by BBDO Bangkok and app developer 1Moby that helps people in Thailand learn Chinese characters. Called 'Unlock Han Zi' the app was created in light of the fact that AirAsia has the most direct routes from Thailand to China.
The hope is that by helping customers learn Chinese, they can more easily connect with Chinese people and their culture.
That's easier said than done. For anyone who has ever tried to learn Chinese from scratch the sheer number of characters one is required to memorize can be daunting.
In an effort to make it easier, the 'Unlock Han Zi' app utilizes the smartphone unlock routine to practice writing the characters. Considering that the average person unlocks their phone 110 times a day this is a great way to help them learn while doing so.
Check it out:
The concept is similar to an app released last year by Samsung that encouraged children to use Arabic more often by requiring them to write out the characters to unlock their phones.
What do you think?comments
Source: AirAsia Launches Smartphone App to Help Thais Learn Chinese
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