The influx of Chinese smartphone brands in India doesn't seem to end. Just yesterday, it was announced that Transsion Holdings' Infinix will make its India debut soon. A new entrant is Comio, the smartphone brand from Chinese ODM Topwise. Comio will hold its launch event on August 18, where it is expected to launch smartphones priced between Rs 6,000 and Rs 15,000.
"There aren't many players in the offline market in this price range. Most Indian companies are focusing on sub-Rs 6,000, while other Chinese firms are looking at devices over Rs 15,000," Comio CEO Sanjay Kumar Kalirona was quoted by PTI as saying. This clearly points out that Comio would be targeting the offline market, and the competitive price segment between Rs 6,000 and Rs 15,000. Comio's plans for India appears to be ambitious as it will invest Rs 500 crore in the next two years so as to build the company's presence in the country. It also aims to capture at least five percent market share in the Indian smartphone market in the next three years.
Kalirona further detailed Comio's roadmap which includes plans to set up a manufacturing base in India. Comio will initially source its smartphones from its home country, China, and will later rope in third-party manufactures. He also said that the company's focus would be India's smartphone market only. Highlighting how TopWise Communications used to make products for Indian smartphone companies like Micromax, Kalirona said that it will no longer do that, and use all resources for Comio in India. ALSO READ: Nokia 6 to Moto E4 Plus: 6 smartphones with quick charging feature under Rs 15,000
Comio is planning to make an entry into one of the most competitive smartphone markets, especially dominated by Chinese players. Frontrunners like Xiaomi, Vivo and Oppo already have a strong foothold in India with their smartphones having garnered immense popularity. In response to competing against these companies, Comio's Chief Marketing Officer Sumit Sehgal says that the company will make its after-sales services strong, and not just focus on grabbing market share. ALSO READ: Chinese brands have now captured half of Indian smartphone market: Report
Published: July 29, 2017 2:01 PM IST | Updated: July 29, 2017 2:01 PM ISTSource: China-based Comio to launch smartphones in India on August 18
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